Pure Perfection
Getting Wrapped Up the White Way

In these times of information overload, uncertainty and overcrowding, nothing says “time out” more than a pure palette of white. Allow your mind time to expand, to breathe and embrace the stillness that white has to offer.

Offer a sense of optimism with the positive power of pure white! ©GETTY IMAGES

In this era of Mindfulness, white becomes more than a color, it becomes a blank space, a clean page, an offering of new beginnings, and a chance to erase the past.

Overwhelmed and confused in times of immense upheaval, the focus on the need to stand still and breathe, to just be in the moment becomes imperative. In this era of Mindfulness, white becomes more than a color (actually strictly speaking white, like black, is not a color) it becomes a blank space, a clean page, an offering of new beginnings, and a chance to erase the past.

That is why it holds importance as a funeral color for many Eastern cultures, where death is not seen as the end but as the commencement of a new journey. Highlighting purity, innocence and simplicity - as denoted by the wearing of white for weddings in Western culture - white transcends boundaries and beliefs.

Positive Power of Pure White
Airy and light-filled it is associated with positive energy, purity and healing light. As we banish the doom and gloom of the darker winter months the desire to usher in a sense of light and laughter, to rejuvenate and regenerate becomes paramount. It is no accident then that white will fill our summer wardrobes.

WHITE – purifying our thoughts and actions! ©GETTY IMAGES

As we banish the doom and gloom of the darker winter months the desire to usher in a sense of light and laughter, to rejuvenate and regenerate becomes paramount.

Conveying a crisp breeze, a sun-filled afternoon, an endless stretch of sand… white offers a sense of calmness, comfort and hope. Representing perfection and containing all wavelengths of visible light, it is the most pure and complete hue.

Gifts that Send White Light
So why not give a gift that perfectly conveys the purity of your intentions - a sleekly sophisticated circular pendant which represents renewal and rebirth both in color and design, a simply stunning pair of classic hoop earrings or a crystalline watch in pure white to complement any summer outfit.

Impartial, independent and decidedly neutral give a Swarovski gift that says it will be all-white!



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