Color can inspire and influence, it can suggest and underline, it can denote a personality or highlight an aspiration. To introduce the color purple into life is to introduce a different world, one where mysticism and magic is completely possible, and life is tinged with radiance and promise.
Purple packs a punch as PANTONE®’s color of 2018. ©GETTY IMAGES
In today’s era of overwhelming technology and increased automation, mindsets are quickly turning to the importance of creativity as a counterbalance to the rise in robotic elements infiltrating our daily lives. It is no coincidence then that the most creatively influential color - purple - has been named as the PANTONE® color of the year for 2018, in the beautiful shade called Ultra Violet.
The Power of Purple
With the increasing interest from Millennials and Gen Z’s in the Megatrends of Mindfulness and Spirituality, purple - the color associated with the sacred, higher self, passion, third eye, fulfillment, and vitality - is perfectly on trend to help align oneself with the Universe. For as it has been noted: Scientists may not believe in the power of mysticism, but lost souls do – more and more!
In times when technology seems to have taken over, and Millennials’ fear of the future has reached 61% on a global scale, there is no time like the present to indulge in a digital detox, to step out from behind the screen and reconnect through the powerful, yet simple use of color.
Ensure every day is filled with calm and creativity. ©GETTY IMAGES
Gifts with a Touch of Ultra Violet
Mystical and magical, purchase it for business partners as a protective amulet in shimmering purple radiance to help ward off bad luck. Ensure important appointments are kept in perfect time with a beautiful purple-hued leather watch, or keep clients satisfied with a stylish pen crafted in delicate lilac, complete with sophisticated, shimmering crystals.
Make a Swarovski gift even more meaningful and take your color cues from the brilliant appeal of PANTONE®’s Ultra Violet.
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