Swarovski’s Luxury Gift Marks a Significant Moment

Corporate gifts customer story Sinclaire


Swarovski takes enormous pride in building strong and enduring relationships with its customers. Ever since it was founded in 1895, providing customers around the world with optimal support has been a cornerstone of the company’s philosophy. From a reliable, flexible, fast service to best-in-class, innovative design and premium quality, Swarovski aims to meet the needs of its customers with glamorous and luxurious products. 

This attention to customer service is exemplified by the relationship between Swarovski and Sinclairs, one of the UK’s leading independent crystal and luxury leather good specialists. Both companies are family-owned and run, which makes the fit especially strong. Founded in 1949, Sinclairs is a leading independent specialist in crystal and beautiful leather goods, as well as high-end jewelry, skincare, apparel, and footwear. Led by owner and Director Cristian Sinclair, it is staffed by a team whose expertise and knowledge goes back over forty years. For two decades—half of Sinclairs’ history—the British company has enjoyed a flourishing relationship with Swarovski. 

It was this connection, founded on mutual respect and shared values, which led to Cristian Sinclair’s decision to mark his grandmother’s centenary in a special way. When Beatrice Massarella celebrated her 100th birthday on November 28, 2016, it seemed entirely appropriate for a family that specializes in luxury gift giving to present her with a beautiful Swarovski necklace. Cristian Sinclair explained it simply: “Our customers have always been delighted by Swarovski gifts, and we wanted to spoil our grandmother on such a special day. It was difficult to choose the perfect gift for a 100th birthday, but the necklace brought a tear to her eye and much admiration from all her family and friends.”

Swarovski hopes Mrs. Massarella continues to derive great pleasure from her birthday present, and it looks forward to many more years of partnership with Sinclairs.