As attitudes towards gender become more fluid, the demand for business gifts that appeal equally to all sexes is growing. Be inspired by sleek designs that tap into this trend.
Tap into the gender-neutral trend! ©GETTY IMAGES
For Millennials, and the cohort below them, Generation Z, traditional gender norms are being cast aside. In a survey carried out by JWT Intelligence, 38% of Generation Z and 27% of Millennials “strongly agreed” that gender no longer defines a person as much as it used to. Increasingly, younger consumers are shaping their identities around their interests, aspirations and habits. This marks a significant departure from historic definitions of gender, race, sexual orientation and demographics. According to the Copenhagen Center for Future Studies: “One of the consequences of individualization and self-actualization is that we will relate more to the person than the gender. We will see more playing with gender identities – more hybrids.“
Brands are already starting to pay attention to this significant shift in attitudes. Diversity has taken on a much more prominent role in global marketing and advertising campaigns, and unisex products are becoming more common.
Traditional attitudes to the way we dress are shifting. ©GETTY IMAGES
“One of the consequences of individualization and self-actualization is that we will relate more to the person than the gender. We will see more playing with gender identities – more hybrids.”
Copenhagen Center for Future Studies
Ungendered design is characterized by sleek shapes, dark and neutral colors, with subtle contrasts in textures and finishes. This trend finds the perfect expression in a selection of sparkling watch designs by Swarovski. From an elegant timepiece with a dark gray dial and sleek bracelet strap, to a sunray dial watch with rose gold-tone stainless steel case, or a retro-inspired design featuring a crystal-filled dial, these watches make memorable business gifts for men and women. Gift giving becomes so much simpler when you choose items that appeal to everyone.
Say “Thank You!” for a job well done, mark an important milestone or reward loyalty with a sophisticated, stylish corporate gift from Swarovski that reflects the Zeitgeist and will be equally appreciated by all genders.
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* Occasionally, a product may no longer be available, but there is a great choice of sparkling alternatives in our catalog.